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SEO specialists are responsible for optimizing websites and content to improve search engine rankings and drive organic traffic. They analyze website performance, conduct keyword research, and implement on-page and off-page SEO strategies.
SEO specialists conduct keyword research to identify opportunities for content optimization and expansion. They optimize website content, meta tags, and structure to improve search engine visibility. They monitor website performance and search engine rankings, and they analyze data to identify areas for improvement.
SEO specialists should have a strong understanding of search engine algorithms, keyword research, and on-page and off-page SEO techniques. They should be proficient in SEO tools such as Google Analytics, Google Search Console, and keyword research tools.
SEO specialists use a variety of tools and platforms such as Google Analytics, Google Search Console, SEMrush, and Ahrefs to analyze website performance, conduct keyword research, and track search engine rankings.